What is a Hybrid Event?
A hybrid event is any event — conference, training seminar, trade shows or exhibitions, etc. — that combines live and in-person elements with digital, online components.
For example, a business conference that hosts an in-person gathering in Central London, and live-streams its keynotes and sessions to a worldwide virtual audience would be considered a hybrid event.
The goodness is that there are lots of ways as a Event Organiser you can host a hybrid event.
They are also easier to host than you might think… with a little help from the Event Book Event Planners. Despite what you might believe, they don’t require a ton of high-end technology, like virtual reality, augmented reality, holograms or anything of the sort.
You can make a quality hybrid event with accessible technology that doesn’t require years of experience and expertise.
As you can see, hybrid events can be incredibly valuable when used correctly to engagement your team or clients to communicate your companies message.
In this blog post we’ll explain what hybrid events are, plus the benefits for you and your organization:
Hybrid events have grown in popularity over the past few months or so because they allow event planners to reach a wider audience, improve event ROI, and give companies access to valuable data points they otherwise wouldn’t hLet’s take a closer look at each of these reasons:
Depending on your event, A physical venue, we can help you secure the perfect venue here at The Event Book. You will also need a platform to host the event on, such as Zoom, or Mirosoft Teams, Trello, Blue Jeans are just a few available on the market.
It also useful to look out for additional tools, each one covers an essential piece of your event, and will make your virtual event a success.
Your new virtual venue – where attendees will engage with your content, your sponsors, and each other.
Create virtual serendipity and ensure valuable 1:1 connections.
Your content (and how you present it) is your event – make sure you understand which tool is best.
Add the element of fun and activity to keep attendees interested and engaged.
Virtual meetings are here to stay. We need to work out how we adapt and evolve the medium and technology to make them more human. Here are four ways to help
A connection is a connection, don’t mention the delivery mechanism. Move beyond the medium and focus instead on what you need to achieve your goals. Technology and channel are enablers not the solution.
Validate, validate and then validate again, making sure everybody is focused the same way. Otherwise you’re making it harder to understand whether everybody is thinking in the same way and working to the same objective.
As Seth Godin says ‘we remember what you did, long after we forget what you said.’ Facilitation and demonstration enable you to build more meaningful relationships creating Authenticity, Relevance and Trust.
We have teamed up with Curate 42 who are the experts in designing and consulting on how to bring your hybrid event to life. Curate42 partners with you to engage, influence and develop value in your campaigns and events, for both your organisation and customers.