THE BIG EVENT PIVOT

As Covid-19 hit the world earlier this year we take a look at how the events industry has had to adapt and delve into the business that we have seen that have really diversified there offering to keep up to date with market and consumer demands.

As a small boutique business we also like to share in the success of our partner suppliers and shout about their success. 

The Event Book are a full service events agency, offering event management, corporate hospitality and of course free venue finding. We find venues for private events, corporate parties, conferences, weddings, after work drinks, team building events, private dining, exhibitions, business meetings, corporate hospitality and so much more. If you need an amazing venue for your next event, we’ve got you covered! 

However it seems that events are for the foreseeable future taking to a different format, by mainly being performed online or a hybrid event which is a mix of both in person events and a hybrid/virtual element.  Here at the Event Book we are at hand to assist you with in the process of changing the way we as a world host events and engage our customers and staff. 

This has left a lot of our suppliers at a loose end with no catering to provide and no mouths to feed, we explore what our industry colleagues have been up to over the past couple of months to adapt their business to the ever changing market demands, we also explore some new business ventures with some of our favourite people in the events industry.

Boulevard Catering and events!

Our love for boulevard is not a secret, but we aren’t playing favourites when we say that as a business they truly reinvented themselves during these difficult times. 

Boulevard Events are a local family run, event catering company based on Felstead Street in Hackney Wick. They have been part of the Hackney community for over 30 years, providing award winning, nutritious food for events, a family run business too.

As the business of event catering has of course slowed down during the pandemic, they creatively thought of other ways to serve food to people. They found an extremely affordable, nutritious and convenient solution to help support their staff – keeping everybody at work, their suppliers and the local food charities that they work with regularly. With the “Healthy Meal Delivery to your Door” service, our fiends at Boulevard have done an amazing job at delivering delicious and healthy food to their local community of Hackney and East London.

Restaurant pop up

As for right now that things have started to ease up, the surely haven’t stopped surprising us. They partnered with @trinitybuoywharf and together they launched a pop-up restaurant experience at the Trinity Riverside venue space, throughout the month of August! You should definitely check their social out! 

Madam Geneva & Gent

Madam Geneva & Gent host unique, fun and engaging gin and cocktail experiences. Created in 2017 by Emma Parker – a historian and London tour guide – and Wil Watts – Events Professional and Gin Enthusiast! Emma and Wil met through the London business networking scene and on discovering they were kindred ’spirits’ when it came to gin they combined their skills and knowledge and Madam Geneva & Gent was born. Initially their tasting experiences explored the fascinating world of gin, its chequered history and influence on London, the UK and the world. “We’re not affiliated to a gin distillery which makes us really unique and gives us the opportunity to explore the social influence of the spirit. How gin has had some part in shaping society throughout it’s 300+ year history. Without trying to push or sell a particular brand of gin, the drinks we serve are included because we love them” As well as gin Madam Geneva & Gent  also explore other spirits and the history of classic cocktails. “The events are full of those ‘OMG, I never knew that!’ moments which is so lovely to see in our audience during an experience.”
 
When March 2020 came along Emma and Wil wanted to do something during the lockdown to keep themselves relevant and offer something fun to help with the stress of lockdown. Due to social distancing Emma’s tours came to a halt, Wil didn’t have any events to work on and so the idea came to host online gin tastings. They quickly partnered with Microbarbox, a drinks subscription company, and the Virtual Gin Experience was launched at the beginning of April. The concept was simple, book an event, provide the addresses for everyone taking part, the gin tasting boxes are delivered to each guest and then everyone meets up online for 90 minutes of gin tasting and cocktail mixing fun! 
 
The response has been phenomenal! Madam Geneva & Gent have been hosting about 6-7 events a week since April and are taking bookings into December. “Companies have found these events are a great alternative for networking events with their clients or as team building exercises whilst the office is closed and everyone is working from home. The reaction from our guests has been amazing!”  Madam Geneva & Gent have two experiences, the Distilled History of Gin and The Golden Age of Cocktails…and a Christmas version is coming soon! 

Watch the video here...

Locate to Create

Offering a pop up prop and theming service delivered to your home or special occasion for all of those missed special events such as birthdays, weddings and anniversaries. Covering Kent and Beyond. Holly Dallison founded L2C back in 2017 during my final year of University. It was whilst working for an event agency during my time at University that I noticed a real desire of mine was to help source unique and eclectic props and furniture for events. This is where the name comes from. I wanted to ‘Locate’ items to help ‘Create’ bespoke events and experiences. 

Now coming into our third year of business we have done exactly that. Our collection of props and furniture is bursting at the seams full of unique items from all eras, mixing the old and the new. Fun fact: all our furniture items have names, they are part of our L2C family!  We hire with style so it’s not surprising that our styling services have also been extremely popular. I love talking to couples and truly understanding how their wedding style can reflect them on their wedding day. We have also been fortunate to work of some extremely exciting corporate briefs for clients such as Google and we love helping to transform event spaces. 

Event Goal Getters

Juliet Tripp not only works full time but also manages to find the time to take part in lots of online activity and attend speaker events, both in person and more recently online. During lockdown Juliet has launched a brand new membership mentoring programme for people that work with in the industry and want support  to grow and develop in their career.

Juliet set up the membership in June 2020, after seeing SO many incredible event profs dreaming big and wanting to make huge goals happen.. but not quite knowing how to get there.  It’s certainly a busy industry, and accountability was the number one challenge I’d been hearing for fellow industry professionals. She used her 10 years in the industry coupled with coaching experience and love for all things personal development to create the Event Goal Getters membership! It’s like a gym membership for your goals and open to all working in or around the world of events. 
 

The community for event professionals to step in to their superpower with the tools, tips and talks to set and smash both personal goals AND event strategic goals. Level up, connect and make your career and events the best they can be!

Event Goal Getters is the membership and community empowering ambitious eventprofs to reach their goals; both personal goals and strategic goals for their events, through group coaching, a library of resources, monthly masterclasses and an empowering accountability community. 
 
 

Bon Bon Boys

Our director, Ria Thomas met Joe Quinlan at Story Events several years ago where he was doing his internship, what a great guy. He had an eye for detail and loved being creative and using his skills in every aspect of the job. Of course when Joe has to go back to uni to complete his final year we were gutted, to say the least. Joe went on to run the marketing for a local travel operator in home town, but during lockdown Joe along with his partner developed a brand new brand…                    

The Bon Bon Boys where born.

Jo said “We’d always wanted to work together and start our own business because there was an exciting fusion in our skills and creative mindsets. It seemed like the perfect opportunity given the lack of pick ‘n’ mix that was available during lockdown and we both have a real sweet tooth so it seemed like a no-brainer” 🙂

They are two young, Dorset-based guys who have a passion for tasty confectionery. For us, it’s the nostalgia of tucking into a box of good old fashioned Pick ‘n’ Mix that takes us back to simpler times. We wanted to share our love of sweets with you and surprise you with a delightful selection of goodies, direct to your door. Not only do we hand-select and test the best quality sweets (if it ain’t good enough for us, it’s not good enough for you), we care about our footprint too. All of our boxes and packaging are fully recyclable or biodegradable, our stickers are vegan and postcards are printed with vegetable-based ink and on recyclable paper.’

House of Scones

By The lovely Alex Whitmore, Created off the back of boredom and trying to get 5 minutes peace from her two young children, Alex Whitmore, formally Director of Sales at Champneys  has The created House of Scones.

Just look at these biscoff, oreo and chocolate orange beauties, boxed and ready to be given to the ladies at a nursery as a thank you gift.
If you’re wanting to surprise somebody, say thank you or just let them know you’re thinking of them…say it with House of Scones! They have so many flavours to choose from, you’re bound to find something to suit all.

 From her very own kitchen she is making various sweet and savoury delights all delivered to your door. 

Keep Alex super busy and show your support by heading over to her facebook page to find out more and order your box today.

The Art of Jumping

Sarah McAleenan is the biggest cheerleader for anyone looking to start a business. She will rave about the high points, be honest about the low points and stresses and happily share my tips. 

Sarah says  “I have  been lucky to learn a lot on my business journey through both sucesses and mistakes and I am so happy to be able to share that.”

Sarah has launched a new step by step guide to starting your own business.

Whilst the guide is designed to be inspirational – to convince you that if you have the tools, the passion and a good idea then you should jump – it’s very practical. Reading this guide will help you understand, step by step how to jump and to jump well. It’s full of content yet not overwhelming – it helps with that scary first step.

Sarah is a true believer of getting things done. I love practical advice and I have never understood why people don’t share more about how to be successful  in business. I love the feeling of achieving and I believe that you have to just feel the fear and do it anyway. I have huge goals in life and I’m very determined. I am also very practical. Dream big but plan well – that is a good recipe for success. She gets asked so often about how to start a business and so i’m proud to have consolidated all my learnings into a useful and practical guide. This guide should giving you the tools to succeed as well as the confidence to jump.

 

During the Covid-19 outbreak The Event Book are supporting our event supplier partners, for more information on any of the above brands please do get in touch with us directly.

 

If you have an event brief or a venue finding enquiry our team love nothing more than a good old fashioned chat on the phone and we would love to hear from you. To speak to one of our dedicated event planners, please get in touch on the below link, or pick up the phone and call us on 0207 523 5046

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