By The Event Book on July 11th, 2023

Creating a Buzz: Brand Activation for a Market Research Company

We recently produced an event for one of our clients at the Mad Fest London with a goal to generate brand awareness. Despite a busy event schedule, we created a buzz with a creative solution in under two weeks. We built a unique picnic bench covered in grass, which immediately caught the attention of attendees, and then displayed our client’s brand with customized interactive games and branded prizes. The response was overwhelming—the event was a great success for our client.

Unveiling Event Book’s Remarkable Success at Mad Fest London: Engaging and Entertaining Audiences like Never Before!

Step into the world of Event Book, where unforgettable events come to life. We recently had the privilege of organizing a truly remarkable experience for one of our esteemed clients at the renowned Mad Fest London. This three-day extravaganza, hosted at the iconic old Truman brewery, brought together leading creative digital marketing companies from across the globe, showcasing cutting-edge technology and innovative ideas.

Our client had a clear objective in mind: captivating potential customers and fostering meaningful face-to-face interactions with existing clients. However, the challenge lay in creating an engaging and interactive booth that would elevate their brand recognition. Despite the tight deadlines and a mere two weeks to turn their vision into reality, our talented team thrived under pressure, delivering nothing short of excellence.

Our creative solution took form in a one-of-a-kind picnic bench, adorned with a bed of lush, real grass. The moment attendees caught sight of this captivating display, their senses were enveloped by the fresh scent of nature. Throughout the three-day event, passersby couldn’t help but shower us with compliments, making it clear that our attention to detail had truly paid off.

To further ignite excitement, we introduced customized interactive games that stirred up nostalgia and brought out the inner child in our audience. The classic fairground game of “Hook a Duck” proved to be a crowd favorite, with blindfolded participants vying for the chance to win fabulous prizes. Branded lollipops, bespoke cocktail cans in three delightful flavors, and eye-catching bright blue branded baseball caps added the perfect finishing touches, effectively showcasing our client’s brand.

The response we received surpassed all expectations, with attendees raving about their immersive experience at our booth. Our client’s brand recognition skyrocketed, and we are thrilled to have played a role in their resounding success.

Are you pondering over how to engage your clients and leave a lasting impression at your next brand activation? Look no further than Event Book. Our London-based team is ready to bring your vision to life. Get in touch with us at or give our friendly team a call at +44 (0)20 7523 5046. Let’s chat and turn your event brief into an unforgettable reality.

Brand Activation

When it comes to connecting with your audience at an event, brand activation plays a crucial role in creating memorable experiences and building meaningful connections. Here are some brand activation ideas to connect with your audience:

1. Interactive Installations: Create interactive installations that encourage audience participation. This could be a digital wall where attendees can leave messages or a collaborative art piece that everyone can contribute to. The goal is to create a shared experience that sparks conversation and engagement.

2. Live Social Media Walls: Set up a large screen displaying a live feed of social media posts related to the event or your brand. Encourage attendees to use event-specific hashtags or tag your brand in their posts. This not only increases your online presence but also allows attendees to see their own content displayed, fostering a sense of community.

3. Personalized Experiences: Offer personalized experiences that cater to the interests and preferences of your audience. This could include personalized consultations, product demonstrations, or customized samples. By tailoring your offerings to individual attendees, you show that you value their needs and create a stronger connection.

4. Gamification: Incorporate gamification elements into your brand activation. Create interactive games or challenges that attendees can participate in to win prizes or discounts. This not only makes the experience more fun but also encourages attendees to spend more time at your booth, increasing their exposure to your brand.

5. Influencer Partnerships: Collaborate with influencers or industry experts who have a strong following and align with your brand values. Invite them to participate in the event or create exclusive content related to your brand. Their endorsement and engagement can help expand your reach and credibility among your target audience.

Now, regarding the use of an event booking agency, here are some reasons why you might consider their help:

1. Expertise and Experience: Event booking agencies specialize in planning and executing events. They have the knowledge, experience, and industry connections to ensure a successful brand activation. They can offer creative ideas, logistical support, and handle the nitty-gritty details, saving you time and effort.

2. Network and Resources: Event booking agencies often have an extensive network of vendors, suppliers, and industry professionals. They can leverage these relationships to secure the best deals, negotiate contracts, and ensure smooth operations during the event. Their resources can be valuable in creating a memorable brand activation.

3. Logistics Management: Organizing an event involves numerous logistical aspects such as venue selection, permits, technical requirements, and scheduling. Event booking agencies have the expertise to manage these logistics effectively, ensuring everything runs smoothly. They can also troubleshoot any issues that may arise, allowing you to focus on connecting with your audience.

4. Creative Input: Event booking agencies can provide fresh and innovative ideas for your brand activation. They stay up to date with the latest trends and technologies, ensuring your activation stands out from the competition. Their creative input can help you design an experience that resonates with your audience and leaves a lasting impact.

Ultimately, hiring an event booking agency can streamline the event planning process, enhance the quality of your brand activation, and allow you to focus on connecting with your audience and achieving your marketing goals.

Why work with the Event Book for your brand activation?

Written by

The Event Book

The Event Book