Zappi Brand Activation, Old Truman Brewery

Format: Exhibition engagement stand

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The Brief

Zappi needed to attract delegates to their stand on a crowded exhibition floor and create genuine conversations that would convert into quality leads.

The Challenge

Standing out among multiple exhibitors while remaining professional and true to the brand.

Our Solution

We designed an interactive hook a duck experience on real grass with prizes and a timed challenge. Live caricature artists entertained visitors while the sales team engaged in purposeful discussions. The stand generated record lead numbers and exceptional feedback.

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Services provided

creative concept

experiential build

staffing

engagement strategy

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Frequently Asked Questions

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Do I need a full-service event management agency?

Yes, if you want your event to be professionally planned, cost-controlled and stress-free.

A full-service event management agency manages every aspect of your event, reducing risk, saving time and ensuring all elements work together seamlessly. This is especially important for corporate events, conferences and large-scale events where multiple suppliers, budgets and timelines are involved.

How much does an event management agency charge?

In London, event management agencies typically charge between 15% and 20% of the overall event budget.

At The Event Book, our fees are transparent and flexible, agreed upfront based on the size, complexity and scope of your event.

Why Use a Full-Service Event Management Agency?

A full-service event management agency manages your event from initial concept through to on-site delivery, acting as one experienced team responsible for every detail.

Using a full-service agency helps you:

  • Save time and internal resource
  • Reduce risk and avoid costly mistakes
  • Control budgets and timelines
  • Ensure suppliers, production and logistics work together seamlessly

This is particularly important for corporate events, conferences and events with 300–500+ guests, where coordination and accountability are critical.

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