Brand Activation at MAD Fest, London

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The Challenge

It may sound like a daunting challenge, but for The Event Book, it was a chance to showcase our expertise and creativity. Get ready to dive into the whirlwind of excitement as we take you through the story of how this brand activation became an absolute hit!

With the clock ticking and adrenaline pumping, we had our work cut out for us. But when it comes to planning an event that leaves a lasting impression, we know how to rise to the occasion. The three-day convention was set to be a whirlwind of fun, and we had prepared a lineup of activities that would captivate guests. The star of the show was the “Hook a Duck” game that drew in crowds like a magnet. As guests eagerly tried their luck, the lucky winners were rewarded with branded cocktails in a can and delightful alcoholic lollipops that added a splash of flavour to the party.

But that was just the beginning! Two incredibly talented caricaturists were stationed at their table, ready to work their magic. With their artistic flair and quick wit, they transformed ordinary guests into hilarious and endearing caricatures. The reactions were pure gold, and the guests couldn’t resist sharing their digital portraits with friends, spreading the joy far and wide.

As the sun set on this epic summer party, the team at The Event Book knew they had created something extraordinary. Their collective effort and dedication had not only entertained the guests but also forged invaluable connections for their client. From the initial brainstorming to the final brushstroke, this brand activation was a testament to the power of creativity and impeccable event management.